Content!! so you have question’s where do I start , how do I even begin creating content? Well to start off there is no template for content marketing strategy, because of how much and in what format you need to document your strategy is unique to your business. The answer is simple your “Mission Statement”, what kind of services do you provide, what do you want your audience to know about you and your brand; are you providing people with enough information to give you a second look? Its all about presentation what you want is people to know your name and see your logo and RECOGNIZE who you are.
First Things First...
- What is the need?
- What do we hope to accomplish with our content?
- How big of a need is it?
- What is the business mode?
- How does it work ?
- What is our differentiating value?
Don’t be afraid to be different, being different makes you stand out. For instance if your company builds cars whats different about the car your company builds, don’t be afraid to say that however present it in such a way that no one else has before. You ever notice how Starbucks started making Frappes before you knew it McDonald’s started then Burger King and so on and so on. But they all presented theirs as if it was the best thing since sliced bread. You must do the same thing, the next thing is description. How do you describe your company and the services you offer? some people don’t give enough information and sometimes the information they give has nothing to do with what they offer. As you begin your journey in the world of content writing I will teach you how to do this with proficiency. Remember all it takes is consistency and knowledge.